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Harveycig

05 Jul 2025 - 11:24 am

“Generally, if people were more informed about the average
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(environmental) cost of generating a response, people would maybe start thinking, ‘Is it really necessary to turn myself into an action figure just because I’m bored?’ Or ‘do I have to tell ChatGPT jokes because I have nothing to do?’” Dauner said.

Additionally, as more companies push to add generative AI tools to their systems, people may not have much choice how or when they use the technology, Luccioni said.

“We don’t need generative AI in web search. Nobody asked for AI chatbots in (messaging apps) or on social media,” Luccioni said. “This race to stuff them into every single existing technology is truly infuriating, since it comes with real consequences to our planet.”
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With less available information about AI’s resource usage, consumers have less choice, Ren said, adding that regulatory pressures for more transparency are unlikely to the United States anytime soon. Instead, the best hope for more energy-efficient AI may lie in the cost efficacy of using less energy.

“Overall, I’m still positive about (the future). There are many software engineers working hard to improve resource efficiency,” Ren said. “Other industries consume a lot of energy too, but it’s not a reason to suggest AI’s environmental impact is not a problem. We should definitely pay attention.”

Sign up for CNN’s Life, But Greener newsletter. Our limited newsletter series guides you on how to minimize your personal role in the climate crisis — and reduce your eco-anxiety.

Phillipnum

05 Jul 2025 - 10:05 am

“We’re asking everyone to take it slow, avoid driving through standing water, and use alternate routes when possible,” Rosenlund urged.
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Rainfall in Grand Island began Wednesday afternoon but the intensity picked up quickly after dark, falling at more than an inch per hour at times.

A total of 6.41 inches of rain fell by midnight, which made it the rainiest June day and the second rainiest day of any month in the city’s 130-year history of weather records.

The National Weather Service issued a flash flood emergency — the most severe form of flood warning — at 11:45 p.m. CDT Wednesday for Grand Island that continued for several hours into Thursday morning, continuously warning of “extensive flash flooding.”
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Multiple rounds of heavy storms tracked over the area late Wednesday into early Thursday morning and ultimately dumped record amounts of rainfall. A level 2-of-4 risk of flooding rainfall was in place for Grand Island at the time, according to the Weather Prediction Center.

More than a month’s worth of rain – nearly 4.5 inches – fell in only three hours between 10 p.m. CDT Wednesday and 1 a.m. CDT Thursday. Rainfall of this intensity would only be expected around once in 100 years, according to National Oceanic and Atmospheric Administration data.

Climate change is making heavy rainfall events heavier. As the world warms due to fossil fuel pollution, a warmer atmosphere is able to soak up more moisture like a sponge, only to wring it out in heavier bursts of rain.

Hourly rainfall rates have intensified in nearly 90% of large US cities since 1970, a recent study found.

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05 Jul 2025 - 09:06 am

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05 Jul 2025 - 09:04 am

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05 Jul 2025 - 08:56 am

‘Extraordinary rainstorm’ floods Nebraska city, triggers water rescues
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An entire June’s worth of rain fell in just a few hours over Grand Island, Nebraska, Wednesday night, triggering life-threatening flash flooding that inundated neighborhoods, stranded motorists and forced water rescues.

Crews have responded to dozens of calls to assist motorists stuck in flooded roads since torrential rain began Wednesday night, according to Spencer Schubert, the city’s communications manager. The flooding has also displaced an unspecified number of residents from their homes.
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“At this time we have no injuries to report,” Schubert said early Thursday morning, noting some rescues were ongoing.

Torrential rain caused sewers to back up into several homes and sent floodwater running into basements, according to a Thursday news release from the city. Some affected residents took shelter at local hotels or with friends and family.

“This was an extraordinary rainstorm and is very similar to the historic rains seen in the 2005 floods,” Jon Rosenlund, the city’s emergency director said. “We will be actively monitoring rivers, creeks and other drainage areas over the next few days for future flooding issues.”

Flooding in 2005 turned streets into rivers in Grand Island. At one point, the city tore up a major road to open up a channel to drain flooding away from homes, CNN affiliate KHGI reported.

The central Nebraskan city is home to around 53,000 people and is about 130 miles southwest of Omaha. The rain came to an end around sunrise Thursday, but the danger remains, with a flood warning in effect until 7 p.m. CDT.

Craigver

05 Jul 2025 - 08:30 am

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Haroldhok

05 Jul 2025 - 07:50 am

This company says its technology can help save the world. It’s now cutting 20% of its staff as Trump slashes climate funding
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Two huge plants in Iceland operate like giant vacuum cleaners, sucking in air and stripping out planet-heating carbon pollution. This much-hyped climate technology is called direct air capture, and the company behind these plants, Switzerland-based Climeworks, is perhaps its most high-profile proponent.

But a year after opening a huge new facility, Climeworks is straining against strong headwinds. The company announced this month it would lay off around 20% of its workforce, blaming economic uncertainties and shifting climate policy priorities.
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“We’ve always known this journey would be demanding. Today, we find ourselves navigating a challenging time,” Climeworks’ CEOs Christoph Gebald and Jan Wurzbacher said in a statement.

This is particularly true of its US ambitions. A new direct air capture plant planned for Louisiana, which received $50 million in funding from the Biden administration, hangs in the balance as President Donald Trump slashes climate funding.

Climeworks also faces mounting criticism for operating at only a fraction of its maximum capacity, and for failing to remove more climate pollution than it emits.

The company says these are teething pains inherent in setting up a new industry from scratch and that it has entered a new phase of global scale up. “The overall trajectory will be positive as we continue to define the technology,” said a Climeworks spokesperson.

For critics, however, these headwinds are evidence direct air capture is an expensive, shiny distraction from effective climate action.

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05 Jul 2025 - 04:29 am

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05 Jul 2025 - 04:21 am

Кластеризация поисковых запросов: зачем нужна и как правильно использовать

Оптимизация сайта под поисковые запросы — ключевой этап SEO-продвижения. Однако просто собрать ключевые слова недостаточно: важно правильно их структурировать, чтобы каждая страница сайта отвечала конкретному поисковому intent (намерению пользователя). Именно для этого применяется кластеризация поисковых запросов – группировка ключевых фраз по смысловому и коммерческому соответствию.
Зачем нужна кластеризация запросов?

Повышение релевантности страниц
Поисковые системы ранжируют страницы в зависимости от их соответствия запросу. Если на одной странице собраны разнородные ключи (например, "купить iPhone" и "ремонт iPhone"), поисковик не сможет понять ее тематику, что ухудшит позиции. Кластеризация помогает создать четкую структуру: одна группа запросов – одна страница.

Исключение внутренней конкуренции
Без кластеризации разные страницы сайта могут продвигаться под одинаковые или очень похожие запросы, перетягивая вес друг у друга. Это приводит к "каннибализации ключевиков" – когда несколько URL конкурируют за одни и те же позиции.

Улучшение юзабилити и снижение bounce rate
Посетитель, попавший на страницу, должен сразу находить ответ на свой запрос. Если контент не соответствует intent (например, пользователь искал "аренду квартир в Москве", а попал на страницу про "продажу недвижимости"), он быстро покинет сайт. Кластеризация помогает точнее сегментировать аудиторию.

Оптимизация бюджета на продвижение
Правильно сгруппированные запросы позволяют избежать дублирования контента и точечно распределять усилия: например, отдельно продвигать страницы под коммерческие ("купить ноутбук") и информационные ("как выбрать ноутбук") запросы.

Как кластеризировать запросы? Основные методы

1. Ручная кластеризация

Аналитик вручную распределяет ключевые слова по группам на основе:

Семантики (похожий смысл: "заказать пиццу", "пицца на дом").

Интента (коммерция, информация, навигация).

Специфики страницы (услуги, товары, блог).

Плюсы: высокая точность.
Минусы: требует времени, не подходит для больших семантических ядер.

2. Автоматическая кластеризация (с помощью инструментов)

Специальные сервисы (Key Collector, Rush Analytics, SEMrush, SE Ranking) группируют запросы по:

Частоте совместного появления в ТОПе (если два ключа часто встречаются в результатах выдачи одной страницы, они, скорее всего, относятся к одному кластеру).

Морфологии и N-граммам (анализ схожести словосочетаний).

TF-IDF и LSA (машинное обучение для определения тематической близости).

Плюсы: скорость, обработка тысяч запросов.
Минусы: возможны ошибки, требуется ручная проверка.

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3. Гибридный подход

Наиболее эффективный метод: сначала автоматическая группировка, затем ручная корректировка.
Когда особенно важна кластеризация?

При продвижении крупных сайтов (интернет-магазины, агрегаторы).

В конкурентных нишах, где важно точное распределение ключей.

Если семантическое ядро содержит тысячи запросов.

При наличии "мусорных" ключей, которые нужно отсеять.

Кластеризация запросов – обязательный этап SEO, который помогает:
? Улучшить ранжирование за счет релевантности.
? Избежать внутренней конкуренции страниц.
? Повысить удобство для пользователей.
? Сэкономить бюджет на продвижение.

Игнорирование кластеризации приводит к хаотичному распределению ключей, падению трафика и потере позиций. Используйте автоматические инструменты, но не забывайте о ручной проверке – только так можно добиться идеальной структуры семантического ядра.

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